Effective Date: 30 April 2025

LF Clothing (“we”, “us”, or “our”) operates the website https://lfclothing.co.uk (“Site”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following data about you:

• Personal Identification Information: Name, email address, phone number, shipping and billing addresses.

• Account Information: Username, password, and other identifiers.

• Payment Information: Credit/debit card details and other payment information.

• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

• Usage Data: Information about how you use our Site, products, and services.

• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

2. How We Collect Your Information

We collect information in the following ways:

• Direct Interactions: When you provide information by filling in forms on our Site, subscribing to our services, placing orders, or contacting us.

• Automated Technologies: As you interact with our Site, we may automatically collect technical data about your equipment, browsing actions, and patterns through cookies and other similar technologies.

• Third Parties: We may receive personal data about you from various third parties, including analytics providers and payment processors.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders.

• To manage your account and provide customer support.

• To personalize your experience on our Site.

• To send you marketing communications, where permitted by law.

• To improve our Site, products, and services.

• To comply with legal obligations and prevent fraud.

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Performance of a Contract: To fulfill our contractual obligations to you.

• Consent: Where you have provided your consent for specific processing activities.

• Legal Obligation: To comply with legal and regulatory requirements.

• Legitimate Interests: For our legitimate business interests, provided your interests and fundamental rights do not override those interests.

5. Sharing Your Information

We may share your personal data with:

• Service Providers: Third parties who provide services on our behalf, such as payment processing, order fulfillment, and marketing.

• Legal Authorities: When required to comply with legal obligations or protect our rights.

• Business Transfers: In the event of a merger, acquisition, or sale of assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

6. International Transfers

If we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by implementing appropriate safeguards, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO).

7. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We also limit access to your personal data to those employees, agents, and third parties who have a business need to know.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

9. Your Rights

Under the UK GDPR, you have the right to:

• Access the personal data we hold about you.

• Request correction of inaccurate or incomplete data.

• Request erasure of your personal data.

• Object to processing of your personal data.

• Request restriction of processing your personal data.

• Request transfer of your personal data to another party.

• Withdraw consent at any time where we are relying on consent to process your personal data.

To exercise any of these rights, please contact us at Customerservice@lfclothing.co.uk

10. Cookies

Our Site uses cookies to distinguish you from other users, enhance your experience, and analyze site usage. For detailed information on the cookies we use and the purposes for which we use them, please refer to our Cookie Policy.

11. Third-Party Links

Our Site may contain links to third-party websites. We do not control these websites and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

LF Clothing
Email: customerservice@lfclothing.co.uk